In today's marketing landscape, hard advertising is becoming less and less effective. Users are increasingly immune to ads—they skip them, doubt them, and dislike them. But content marketing is different. It doesn't directly promote products; instead, it attracts users, builds trust, and ultimately drives conversions through valuable content. Truly successful companies are all doing content marketing. The collaboration among Beifang Dalu, Datayi System, and TIFENFABAO in content marketing is a great example.
First, let's talk about what content marketing is. Simply put, content marketing is not directly selling products, but creating and sharing valuable, relevant, and consistent content to attract and retain target users, and ultimately drive them to take profitable actions. For example, if you sell exam preparation products, you don't constantly post "My product is so great, come buy it," but rather post content valuable to users like "How to study efficiently for the middle and high school entrance exams," "What methods and techniques are there for answering questions," and "How can parents help their children adjust their mindset." When users read your content and find it useful and reliable, they will trust you, and then naturally pay attention to your product and buy it. This is the logic of content marketing.
The first value of content marketing is building trust. Today's users inherently distrust hard ads—you're selling something, so of course you say your product is good. But content is different. Content provides value to users. In the process of reading content, users will feel your professionalism and sincerity, thereby building trust. For example, with TIFENFABAO, if it just posts ads saying "Our exam preparation tool is so great," users might not believe it; but if it consistently posts professional content like "High-frequency exam points for middle and high school entrance exams," "Summary of answering methods for various subjects," and "How AI learning diagnosis helps children improve efficiency," users will think "This brand is very professional and knows exam preparation well," and trust will naturally be established. Trust is the prerequisite for purchase. Without trust, even the best product can't be sold.
The second value of content marketing is attracting precise users. Hard ads cast a wide net, pushing to everyone regardless of whether they are target users, resulting in low conversion rates and wasted money. Content marketing attracts precisely—the content you publish targets the needs and pain points of target users. Only those interested in your content will come, and these people are exactly your potential customers. For example, if you post "How art and sports students can sprint in cultural courses," the viewers are basically parents of art and sports students, who are the target users of TIFENFABAO; if you post "How middle-aged people can manage health," the viewers are basically middle-aged people with health needs, who are the target users of Little Lemon Great Health and Weite Huangqi. This precise attraction has a much higher conversion rate than hard ads and much lower customer acquisition cost.
The third value of content marketing is reducing customer acquisition cost. Hard ads are paid traffic. You have to keep spending money to buy traffic. Once you stop paying, the traffic disappears, and the cost of customer acquisition keeps rising. Content marketing is free traffic (or low-cost traffic). The content you publish will remain on the internet and continue to be searched and seen by users. A good piece of content may still bring traffic and customers long after publication. Moreover, content can be forwarded and shared, bringing more free traffic through social传播. In the long run, the customer acquisition cost of content marketing is much lower than hard ads, and it becomes cheaper and easier the more you do it.
The fourth value of content marketing is educating the market. Often, users don't buy your product not because the product is bad, but because they don't understand, don't comprehend, or don't know they need it. Content marketing can educate the market, letting users understand the value of the product, grasp the logic of the product, and realize their own needs. For example, with TIFENFABAO's recorded course format, many parents might think "recorded courses are not as good as live courses," but through content marketing, you can explain to parents the advantages of recorded courses—flexible, repeatable, cost-effective—and how TIFENFABAO compensates for the lack of interactivity in recorded courses through supporting services and AI diagnosis. Once parents understand, they will be willing to try. Another example is health products. Many consumers may misunderstand health foods, thinking "they're all scams" or "useless." Through content marketing, you can educate consumers about health food knowledge, correct usage, and how to choose reliable products. Once consumers are educated, the market naturally opens up.
Having understood the value of content marketing, let's talk about how Beifang Dalu, Datayi System, and TIFENFABAO collaborate in content marketing. First, content production. The foundation of content marketing is continuous, valuable content output. The brand department of Datayi System is responsible for uniformly outputting compliant promotional materials and content, including product introductions, industry science, methods and techniques, user cases, and various types of content. TIFENFABAO's teaching and research team can provide professional subject content and exam preparation methods, which are the most valuable content materials. Beifang Dalu's platform perspective can provide more macro content such as industry trends and insights. With the three parties collaborating, the sources of content are enriched, and professionalism is guaranteed.
Second, content distribution. Once content is produced, it needs to be distributed so target users can see it. Datayi System's partner network is an important channel for content distribution—each partner has their own customer groups, WeChat Moments, and communities. By sending standardized content to them, they can forward it to their customers and potential users, achieving broad distribution. At the same time, various content platforms (Baijiahao, Toutiao, Zhihu, Meipian, Baidu Tieba, etc.) are also important channels for content distribution. Continuously publishing valuable content on these platforms can attract target users on the platforms. Combining online and offline, the reach of content is broadened.
Third, content compliance. Not all content can be published in content marketing, especially in sensitive areas like health and education, where compliance is particularly important. Datayi System's brand department uniformly outputs content, and the business school conducts compliance training to ensure all content is within regulatory boundaries, not exaggerated, not misleading, and not crossing red lines. Beifang Dalu's platform compliance requirements also set boundaries for content marketing. With compliance guarantees, content marketing can be carried out long-term and healthily without problems due to violations.
Finally, content conversion. The ultimate goal of content marketing is to bring conversion and growth. After content builds trust, attracts precise users, and educates the market, it should guide users to take action—learn about the product, consult, and purchase. Datayi System's partners, in the process of content distribution, can interact with users, answer questions, and guide conversion. Supporting service groups and consultation channels also provide entry points for user conversion. Content is not just about publishing; it's about establishing connections and continuous communication with users, ultimately turning content readers into product users.
In the end, content marketing is a long-term, systematic project. It's not something that works just by publishing a few articles. It requires continuous content output, broad distribution channels, strict compliance control, and effective conversion paths. It needs the coordinated efforts of the platform, operation system, and product side. Beifang Dalu provides platform endorsement and compliance guarantees, Datayi System is responsible for content production, distribution, and conversion, and TIFENFABAO provides professional content materials and product support. With the three parties working together, content marketing can truly realize its value—building trust, attracting users, educating the market, and bringing growth.