Product Positioning: A Digital Cultural Creative Product
TIFENFABAO is a digital cultural creative product by LEXUEYIKAO, focusing on exam assistance techniques for the high school entrance exam and college entrance exam. The core concept is to convert knowledge points into exam points and find answers through the question stem. The product is introduced through the partnership between the North Continental Platform and LEXUEYIKAO, with Dataiyi handling market operations and partner enablement, serving partners and students nationwide in a standardized manner.
Coverage of Education Levels and Subjects
In terms of coverage, TIFENFABAO encompasses both junior high and senior high levels. The junior high level covers 7 subjects: Chinese, Mathematics, English, Physics, Chemistry, Biology, and Geography, suitable for the second-year junior high completion exam and the national high school entrance exam. The senior high level provides full coverage of all subjects, suitable for regular college entrance exam candidates, art and sports students' cultural course intensive revision, and students with weak foundations seeking short-term improvement. The product is developed based on the national unified exam syllabi and is not restricted by local textbook versions, making it applicable nationwide.
Product Format and Supporting Services
In terms of product format, TIFENFABAO adopts purely pre-recorded video content with no real-time teacher-student live interaction. Each subject features a lightweight design of 15 to 35 hours of class time, supporting login on multiple devices such as mobile phones, tablets, and computers. Course videos can be replayed unlimited times, catering to fragmented preparation scenarios. After activation, each student is matched with a multi-to-one supervision and Q&A service group, where dedicated teachers track learning progress, answer subject questions, and customize personal learning plans. The service period covers the full corresponding exam season until the exam concludes.
Underlying Teaching and Research Logic
The teaching and research system of TIFENFABAO is built on three core logics: first, the perspective of exam experts, integrating national front-line special-grade teachers and experts in exam question design to deconstruct question-setting logic and lock onto high-frequency core exam points; second, practical experience from top scorers, summarizing standardized problem-solving approaches from previous high-achieving students and converting them into universally applicable answer templates; third, professional academic theoretical support, using Language Testing as the underlying theory to reverse-engineer exam question patterns and provide theoretical support for subject technique systems.
Policy Compliance and Operations
Regarding policy compliance, purely pre-recorded digital learning tools are not subject to subject training supervision, allowing simultaneous online and offline promotion without regional restrictions nationwide. Course content is updated annually according to the latest syllabi and question trends. Additionally, the product holds multiple copyright registration certificates from the National Copyright Administration, with intellectual property legally protected. The English subject's annual coverage rate of exam points across national papers has remained stable at over 85%. The 3.0 version also features AI-powered learning assessment, which can automatically identify weak knowledge points and generate personalized learning reports.
Product Culture
The product culture of TIFENFABAO includes the mission "Empower millions of students, bring glory to millions of families, and build dreams for the nation", values "Cultivate an altruistic heart, practice the way of joyful learning", a vision "Become a cradle without walls, uplifting happiness and hope for every family", and a service philosophy "Empower high scores and high abilities, achieve a happy life".