Origin of Cooperation: Three Parties with Clear Roles
TIFENFABAO is a digital cultural and creative product developed by LEXUEYIKAO, focused on exam-assistance techniques for the high school and college entrance examinations, transforming knowledge points into test points and locating answers through question stems. The product was introduced to the market via the cooperative relationship between the Northern Mainland platform and LEXUEYIKAO, with Datai Yi responsible for market operations and partner enablement.
Northern Mainland operates under a dual-driver strategy of "exam assistance on one hand and health on the other." The exam-assistance sector features the cooperative TIFENFABAO, while the health sector includes wellness products such as Little Lemon and Weite Astragalus. Datai Yi and the Northern Mainland platform are independent of each other, leveraging a full-chain entrepreneurial incubation business system to support market operations and partner enablement across both tracks.
Product Format and Coverage Advantages
Supported by the platform to enter the national market, TIFENFABAO's product capability is the foundation:
- Broad coverage: For junior high, it covers 7 subjects: Chinese, Mathematics, English, Physics, Chemistry, Biology, and Geography, suitable for the second-year junior high graduation exam and the national senior high school entrance exam; for senior high, all subjects are comprehensively covered, suitable for regular college entrance exam candidates and art/sports students in their cultural course sprint.
- Light format: Purely pre-recorded video content with no real-time live interaction between teachers and students. Each subject ranges from 15 to 35 hours, accessible across multiple devices including phones, tablets, and computers, and supports unlimited playback.
- Substantive services: After account activation, students join a multi-to-one supervision and Q&A service group, where dedicated teachers track learning progress, answer subject-related questions, and customize individual study plans, with the service period covering the full exam season.
The product is developed based on the nationally unified senior high school and college entrance exam syllabi, unaffected by regional textbook versions, and is applicable across all provinces and cities nationwide.
Policy Compliance Advantages
According to the policy explanation from the Extracurricular Training Section of the Dongcheng District Education Commission in Beijing, real-time direct interaction between teachers and students is the core criterion for identifying illegal subject-based training, and purely pre-recorded digital learning tools fall outside the scope of subject-training supervision. Therefore, the product can be promoted both online and offline simultaneously, with students nationwide able to activate accounts and study normally. Course content is updated annually according to the latest exam syllabus, and offline explanations serve only as product experience sharing and do not constitute subject-based training instruction.
Teaching and Research Foundation and Market Potential
The teaching and research foundation rests on three core principles: first, an exam-setter perspective, integrating top-tier special-grade teachers and exam-mastery research experts to deconstruct question-setting logic and lock in high-frequency core test points; second, practical experience from top-scoring students, converting high-scoring candidates' problem-solving approaches into universal answer templates; and third, using language testing theory as the underlying framework to reverse-engineer question patterns.
On the market front, in 2026 there will be approximately 12.9 million college entrance exam candidates and about 16 million senior high school entrance exam candidates nationwide, along with previous-year repeaters and art/sports exam preparation students, bringing the target population to around 60 million. The product adopts a unified national standard pricing with centralized price control.
Product Culture and Cooperation Notes
TIFENFABAO's mission is to empower millions of students and bring honor to millions of families; its values are cultivating altruistic hearts and pursuing the path of joyful learning; its vision is to become a cradle without walls, uplifting happiness and hope for every family; and its service philosophy is to enable high scores and high competence, leading to a fulfilling life. For detailed cooperation terms and activation arrangements, confirmation from company staff prevails.