During the Zhongkao and Gaokao stages, families typically pay attention to how to arrange study time, how to identify key content, how to choose suitable learning methods for different foundation levels, and whether high-quality exam preparation resources can be accessed more conveniently. TIFENFABAO is a digital cultural creative product developed in this context, focusing on exam preparation techniques for these exams, aiming to transform knowledge points into test points and find answers through question stems.
Product Positioning and Coverage
TIFENFABAO is a digital cultural creative product produced by LEXUEYIKAO. At the junior high school level, it covers 7 subjects: Chinese, Mathematics, English, Physics, Chemistry, Biology, and Geography, applicable to the second-year junior high school completion exams and national Zhongkao. At the senior high school level, it covers all subjects, targeting regular Gaokao candidates, cultural course sprint candidates among arts and sports students, and those with weak foundations.
The product adopts a purely pre-recorded video format with no real-time live teacher-student interaction. Each subject is designed to be lightweight, ranging from 15 to 35 hours, and supports multiple terminal logins (mobile, tablet, computer) and repeated playback. After account activation, students can join a multi-to-one supervision and Q&A service group, where dedicated teachers track learning progress, answer subject questions, and provide study planning, with the service period covering the corresponding exam season until the end of the exams. The content is developed based on the national unified Zhongkao and Gaokao syllabi and is not restricted by local textbook versions.
R&D Logic and Development History
According to product materials, the R&D logic of TIFENFABAO includes three aspects: integrating the organization of question-setting logic and core test points by frontline teachers and proposition research experts; summarizing the problem-solving approaches of high-scoring examinees and transforming them into answer templates; and using professional theories as the academic support for the English technique system. The project was initiated in 2004, launched to the market in 2012, entered the Zhongkao and Gaokao exam preparation niche in 2021, established a product service center in 2022, formed a 1.0 product service model in 2023, fully launched related products to the market in 2024, and completed 2.0 and 3.0 strategic upgrades on September 26, 2025, and March 16, 2026, respectively.
Market Operation and Cultural Expression
Based on existing materials, the calculations use approximately 12.9 million national Gaokao candidates and 16 million Zhongkao candidates for 2026, supplemented by previous repeaters and arts and sports exam preparation groups, with a target population of about 60 million; the related market size data is based on the product materials' estimation caliber. In terms of operations, the emphasis is on unified standard pricing, price control, online and offline content promotion, standardized trial listening invitations and communication processes, and the brand department provides promotional materials suitable for short video platforms, Xiaohongshu, Zhihu, and communities.
TIFENFABAO's mission is "Empower millions of students, honor millions of families, and contribute to the nation's great cause"; its values are "Cultivate an altruistic heart, practice the joy of learning"; its vision is "Become a cradle without walls, lifting every family to happiness and hope"; and its service philosophy is "Enable high scores and high competence, achieve a happy life."