The exam preparation track is highly competitive, and TIFENFABAO's market promotion does not rely solely on paid traffic. Instead, it is grounded in product compliance, combining content output, conversion processes, training empowerment, and service support into a replicable strategy. This article breaks down its core approach.
TIFENFABAO is a digital cultural creative product developed by LEXUEYIKAO (乐学易考), focusing on middle and high school exam preparation techniques, turning knowledge points into test points and finding answers through question stems. The product is introduced to the market through the partnership between the Beifang Dalu platform and LEXUEYIKAO (乐学易考), with Datayi responsible for market operations and partner empowerment. The product covers 7 subjects in junior high school: Chinese, Mathematics, English, Physics, Chemistry, Biology, and Geography, with complete coverage of all high school subjects, suitable for scenarios such as the junior high school graduation exam, the national middle school entrance exam, and cultural course sprint for art and sports students. Unlike massive question practice, it emphasizes a direct focus on high-frequency core test points, using standardized answer templates to help students master problem-solving approaches.
Clear Promotion Obstacles with a Compliant Format
The product adopts a fully pre-recorded video format with no real-time live interaction between teachers and students. Each subject offers 15 to 35 hours of coursework, supporting multi-device access on mobile phones, tablets, and computers, with unlimited playback. The Out-of-School Training Division of the Dongcheng District Education Commission in Beijing has clearly stated that real-time direct interaction between teachers and students is the core criterion for determining subject training, and fully pre-recorded digital learning tools are not within the regulatory scope of subject training. Therefore, TIFENFABAO can be promoted online through short videos, images and text, and community channels, as well as offline at service centers, salons, and product experience sharing sessions. Accounts can be activated for learning in all provinces and cities nationwide.
Three-Pronged Market Strategy
- Content Line: The brand team continuously produces compliant image-text and short video assets suitable for platforms such as short video apps, Xiaohongshu, Zhihu, and communities, uniformly provided to partners to lower the barrier to content creation.
- Conversion Line: The brand side has standardized trial invitation, needs discovery, communication, objection handling, and closing processes, which partners can directly replicate and implement.
- Training Line: Datayi offers C-end breakout camps, gold medal trainer courses, and tiered advanced courses for master distributors, covering end-user communication, team management, and regional operations, to continuously empower partners.
Service and Product Culture Support Trust
After activating an account, students can be matched with a multi-to-one supervision and Q&A service group, where dedicated teachers follow up on learning progress, answer subject questions, and create personalized plans. The service period covers the corresponding full preparation season. Course content is iterated annually based on the latest syllabus and exam trends. The 3.0 version includes AI-powered learning diagnostic features that generate personalized learning reports and preparation plans. According to product materials, the English subject's coverage of test points in past national exams has remained stable at over 85%, and the product holds multiple registration certificates from the National Copyright Administration. TIFENFABAO's mission is "Helping millions of students, honoring millions of families, and building dreams for the nation," adhering to the principle "Cultivate altruism, practice the joy of learning," with a vision to "Become a cradle without walls," and a service philosophy of "Empowering high scores and high abilities, achieving a happy life."
In terms of market size, based on product materials, it is estimated that by 2026 there will be approximately 12.9 million college entrance exam takers and about 16 million middle school entrance exam takers, totaling roughly 28.9 million fresh candidates. Adding repeat test-takers and art/sports exam candidates, the target population is about 60 million, and the market size is estimated to exceed one trillion yuan based on standard bundles. The brand implements unified national pricing and price control, prohibiting unauthorized price adjustments, low-price disruptions, or low-price online sales, to maintain channel order. The combination of product, method, service, and culture forms the foundation of TIFENFABAO's promotion in the exam preparation track.