TIFENFABAO is a digital cultural and creative product developed by LEXUEYIKAO (乐学易考), focusing on exam preparation techniques for the middle school and high school entrance examinations, transforming knowledge points into test points and identifying answers through question stems. The product was introduced to the market through a partnership with the Northern Continent platform, with Datai Yi undertaking market operations and partner enablement. Its core competitiveness stems from the synergy of product culture, teaching research design, content formats, supporting services, and compliant operations.
Culture and Teaching Research: From Value Philosophy to Underlying Logic
TIFENFABAO's product culture includes the mission "Empowering millions of students, glorifying millions of families, and building dreams for the nation," the values "Cultivate a heart of altruism, practice the way of joyful learning," the vision "Become a cradle without walls, lifting happiness and hope for every family," and the service philosophy "Empower high scores and high abilities, achieve a happy life." On the teaching research front, it relies on three core logics: first, the perspective of exam-setting experts, integrating national first-tier special-grade teachers and experts in middle and high school exam question design to deconstruct question-setting logic and lock onto high-frequency core test points; second, practical experience from top scorers, compiling standardized problem-solving approaches from past high-achieving candidates and converting them into universally applicable answer templates; third, using Language Testing Science as the underlying theory to reverse-engineer exam question patterns, forming the core support for the English subject technique system.
Content and Product Features: Covering Middle and High School, Targeting Test Points
The middle school stage covers 7 subjects: Chinese, Mathematics, English, Physics, Chemistry, Biology, and Geography, suited for the second-year junior high school graduation exam and the national middle school entrance examination; the high school stage provides complete coverage of all subjects, suited for regular high school exam candidates, arts and sports students' cultural course sprint, and students with weak foundations needing short-term score improvement. The product format is purely pre-recorded video, with no real-time teacher-student live interaction; each subject has 15-35 hours of lessons, supports multi-device login and unlimited replay, and adapts to fragmented exam preparation. The product is developed based on the national unified middle and high school exam syllabus, is not limited by local textbook versions, and is applicable nationwide. TIFENFABAO does not promote massive question drilling or systematically explain all knowledge points in textbooks, but rather deconstructs standardized exam answer templates and scoring tips, directly targeting high-frequency core test points, aiming to achieve rapid score improvement in less time. The complete set of core problem-solving methods holds multiple copyright registration certificates from the National Copyright Administration; the English subject's annual coverage rate of exam questions across national papers has remained stable above 85%; the 3.0 version is equipped with AI intelligent learning diagnostic functionality, which can automatically identify weak knowledge points and generate personalized learning reports and exclusive preparation plans. The core promotional slogan is "Scores change destiny, we change scores."
Service System: Multi-to-One Supervision and Q&A
After each student activates their account, they are matched with a multi-to-one supervision and Q&A service group, where dedicated teachers follow up on learning progress, answer subject questions, and customize personalized learning plans, with the service period covering the corresponding complete advancement exam season until the end of the exams. This combination of "content + service" allows students to receive continuous feedback beyond self-paced viewing.
Policy Compliance and Market Potential
The Off-Campus Training Section of the Dongcheng District Education Commission in Beijing has clearly stated that real-time direct interaction between teachers and students is the core criterion for determining violations in subject training, and that live online teaching falls within the scope of training; pure pre-recorded digital learning tools are not within the regulatory scope of subject training. Leading industry companies such as iFlytek's AI learning devices also adopt a similar recorded tool model. TIFENFABAO's entry with a pure pre-recorded format aligns with the national direction of digital learning, which is conducive to the inclusive distribution of high-quality exam preparation resources.
From a market perspective, by 2026, there will be approximately 12.9 million high school entrance exam candidates and 16 million middle school entrance exam candidates nationwide, plus repeat students and arts and sports exam preparation candidates, targeting a population of about 60 million; calculated at 6,980 yuan for 3 subjects, the market size is approximately 1.256 trillion yuan. This track features compliant long-term operation, exam preparation segment dividends, strong inherent demand with natural conversion, and asset-light partnerships. Datai Yi implements unified national standard pricing and price control, and provides standardized trial invitation, customer needs mining, objection handling, and other sales processes, with the brand department continuously producing compliant promotional materials for multi-platform use, helping partners replicate and implement success.
TIFENFABAO's core competitiveness is the overall capability composed of product culture, teaching research ability, content formats, supporting services, and compliant operations. Datai Yi also offers tiered training courses such as C-end intensive camps and gold-medal instructor training to continuously empower partners.