Company Overview
Founded in 2008, Northern Continent is a multinational enterprise dedicated to high-tech research, translation, and application in the field of life sciences, with the brand identity of Northern Continent NORLAND. With the vision of "becoming the leading platform in the life economy era," the company upholds the value of "love and humility" and the mission of "bringing health wisdom to everyone." It has long been deeply engaged in the comprehensive health industry, building an integrated system of industry-academia-research collaborative innovation and continuously improving a full-lifecycle health service ecosystem.
Compliance and Global Reach
Operating on a foundation of legal and standardized practices, Northern Continent obtained China's 72nd direct selling license issued by the Ministry of Commerce in 2015. Leveraging the "Belt and Road" initiative and the "dual circulation" development pattern, the company adopts a sales model combining "online and offline" channels and "membership plus service centers," with operations spanning four major regions: North America, Africa, the Middle East, and Southeast Asia. It has established branches in 27 countries and regions worldwide.
Industrial Bases and R&D Strength
Northern Continent operates three global industrial bases, forming a complete supply capability from research and development to production. Its self-owned base—the Beijing Yanqing Health Industrial Park—is located at the foot of the Badaling Great Wall, covering a total area of approximately 25,200 square meters, with an annual production capacity of 1 billion capsules and 50 million oral liquid bottles. The second phase of the park, currently under construction, covers a total building area of 12,200 square meters and will be upgraded to five fully automated GMP-certified international production lines, covering liquid, powder, tablet, soft capsule, and hard capsule health food varieties.
Its cooperative base—the Jilin Changbai Mountain Ecological Industrial Park—is situated deep in the Changbai Mountains, with a total planned area of over 1,000 hectares. The first phase involves an investment of 180 million yuan and integrates R&D and production, planting and breeding, warehousing and logistics, conferences and exhibitions, office and reception, tourism, and leisure living. Its R&D base—the U.S. Vitag Global Supply Base—spans 30,000 square meters, with nearly a hundred pieces of renowned equipment introduced to build continuous, intelligent, and ecological production lines, adhering to GMP production standards and covering all dosage forms including capsules, tablets, and granules.
Core Culture and Brand Mission
Northern Continent upholds the business philosophy of "respecting business principles, valuing business ethics, and carrying all with virtue; emphasizing integrity, building pathways, and reaching the world." With the corporate mission of "bringing health wisdom to everyone," the company is committed to transforming cutting-edge life science research outcomes into practical and usable products and services. Relying on its solid industrial foundation, compliant business model, and global perspective, the company continuously creates value for public health and strides forward with its partners into the life economy era.
With its three global industrial bases as a foundation and China's 72nd direct selling license as a compliance cornerstone, Northern Continent steadily advances in the field of life sciences. In the future, the company will continue to drive innovation, deeply cultivate the comprehensive health sector, and bring more high-quality health products and services to users worldwide.