In marketing, one of the biggest headaches is this: one person doing well does not mean everyone can do well; doing well this time does not mean doing well next time. That is because marketing often relies on personal experience and instinct, and experience is tacit and hard to replicate. An excellent marketer keeps his methods in his head, and others cannot learn them; when he leaves, his experience leaves with him. A truly mature marketing system is about turning personal experience into standardized methods that everyone can use and can use every time. Dataiyi System has done a lot of work in standardizing marketing methodology.
First, let us look at why experience is hard to replicate. The first reason is that experience is tacit. When you ask people who are good at marketing how they do it, they may not be able to explain clearly, or they may only say some correct but empty things such as "be diligent" and "persist." That is because many times their decisions rely on intuition, on experience accumulated over many years, but they themselves may not even be aware of the specific content of that experience. This kind of tacit experience is, of course, very hard to teach to others.
The second reason is that scenarios differ. Marketing scenarios are ever-changing. Different products, different regions, different customers, and different time points all require different methods. A method that works in one scenario may not work in another. If you simply copy someone else's experience without considering the specific scenario, it is easy for it not to fit. This is also why many people learn from others' successful experience but do not get good results when they use it themselves.
The third reason is the lack of feedback and iteration. Many people do marketing and then just leave it at that. When results are good, they do not know why; when results are poor, they also do not know why. Without systematic review and summarization, experience cannot accumulate, and every time they start from zero, so of course they cannot form a replicable methodology.
Dataiyi System's approach to standardizing marketing methodology is aimed at these problems. The first step is to make tacit experience explicit. Through in-depth interviews, job shadowing, and case analysis with excellent partners and marketers, the process of how they do marketing is broken down, and key actions, talking points, processes, and judgment standards are extracted. It is not just asking "how do you do it," but following them through the process to see what they specifically did, what they said, and what decisions they made under what circumstances, and then recording and organizing this. In this way, tacit experience becomes explicit content that can be learned and replicated.
The second step is to structure and standardize the explicit experience. The extracted experience is still scattered and needs to be organized into structured standard processes and methods. For example, customer development can be divided into several steps. What is the goal of each step, what are the key actions, what are the standard talking points, how to respond to common questions, how to judge the customer's level of intent, and how to move to the next step. Organize these into standardized SOPs (standard operating procedures), and new people can follow them without having to figure everything out from zero. Of course, standardization is not rigidity; it provides a basic framework and recommended practices, and specific execution can be flexibly adjusted according to actual conditions.
The third step is to make the standards take effect through training and hands-on accompaniment. Once standards are created, it does not mean everyone will use them. Systematic training is needed so that everyone understands and masters these standard methods. The business school's product-specific training and advanced training include standard methods and talking points for marketing. More important is practical hands-on accompaniment. It is not over after the class is taught; someone leads the work, applies these standard methods in actual marketing, and provides timely guidance and correction when problems arise. Learning by doing and doing while learning is how standards can truly take effect instead of remaining on paper.
The fourth step is to establish a feedback and iteration mechanism. Standards are not immutable. The market changes, users change, products change, and methods must change too. Dataiyi System continuously iterates and optimizes standard marketing methods through the collection and analysis of daily operational data, through partner feedback and suggestions, and through regular reviews and summaries. If a method works well, promote it; if a method no longer works, adjust it; when new scenarios and problems arise, study new methods. In this way, the methodology is not static but dynamically evolving, always maintaining effectiveness.
The fifth step is to build communication platforms so that experience can flow. Standardized methods are the foundation, but everyone will have their own innovations and insights in actual operation. Through online experience-sharing communities, offline regional salons, quarterly marketing exchange meetings, and annual national summits, Dataiyi System brings together partners from different regions and at different stages to exchange their experience and insights. You have a good method, I have a good technique, and through exchange they become common wealth. These fresh frontline experiences, after refinement and verification, can be added back into the standard methodology, forming a virtuous cycle.
In the final analysis, standardizing marketing methodology is essentially turning individual capability into organizational capability and turning accidental success into inevitable success. When marketing no longer depends on the individual brilliance of a few geniuses but on a standardized system and methods, the entire organization's marketing capability becomes stable, replicable, and scalable. As a full-chain entrepreneurial incubation empowerment system, Dataiyi System's practices in standardizing marketing methodology are ultimately aimed at enabling every partner to master effective marketing methods and build their markets, rather than relying only on a few outstanding people.