The Collaborative Positioning of Datai Yi and TIFENFABAO
TIFENFABAO is a digital cultural creative product produced by LEXUEYIKAO, focusing on exam assistance techniques for the secondary school and college entrance examinations, transforming knowledge points into test points and finding answers through question stems. The product is introduced to the market through the cooperative relationship between the Northern Continent platform and LEXUEYIKAO, with Datai Yi undertaking market operations and partner empowerment. The two operate as producer and operator: the product provides the content and methodological foundation, while Datai Yi handles channel development, customer service, and partner support.
Exam Assistance Approach and Educational Research Foundation
In terms of exam assistance logic, TIFENFABAO does not rely on extensive question drilling or cover all textbook knowledge points, but instead deconstructs standardized answer templates and scoring formulas for exam skills, focusing on high-frequency core test points. This sets it apart from traditional tutoring and question-bank models. The product's educational research is supported by three pillars: proposition experts' perspectives to identify question patterns, top-scorer experiences distilled into applicable answer templates, and Language Testing Theory providing academic foundations; the courses are developed based on the national unified exam syllabus and are not limited by local textbook versions.
Product Culture and Service Assurance
In terms of product culture, TIFENFABAO's mission is to "help millions of students, honor millions of families, and build dreams for the nation," with the value of "cultivating altruism and pursuing the joy of learning," and the vision to "become a cradle without walls." The service philosophy, "empowering high scores and high competence for a fulfilling life," runs through the product experience and external communication.
In terms of coverage, the secondary school level covers seven subjects: Chinese, mathematics, English, physics, chemistry, biology, and geography; the high school level covers all subjects, suitable for regular college entrance exam candidates, art and sports students in cultural course sprint, and students with weak foundations. The product consists entirely of pre-recorded video lessons, with course hours per subject ranging from 15 to 35 hours, allowing repeated playback across multiple devices; after activation, students are provided with a dedicated supervision and Q&A service group, where full-time teachers follow up on progress and answer questions, with the service extending until the end of the examination period.
Compliance Baseline and Market Potential
From a policy perspective, the Extracurricular Training Section of the Dongcheng District Education Commission in Beijing has clarified that real-time direct interaction between instructors and students is the core criterion for identifying illegal subject-based training; pure pre-recorded digital learning tools fall outside the scope of subject-based training regulation, consistent with mainstream AI learning devices, and can be promoted both online and offline. Course content is iterated annually based on the latest exam syllabus and question trends.
According to product materials, the national target group for exam assistance in 2026 is approximately 60 million, corresponding to a trillion-yuan market scale; after taking over, Datai Yi implements unified standard pricing and provides standardized trial invitation, needs exploration, objection handling, and closing processes to help partners conduct business compliantly and orderly.
Product Assets and Partner Support
In terms of product assets, TIFENFABAO's core problem-solving methods hold a work registration certificate from the National Copyright Administration; the English subject test point coverage rate remains consistently above 85%; the 3.0 version incorporates AI-based intelligent learning diagnosis, which automatically identifies weak knowledge points and generates personalized learning reports. Its promotional slogan is "Scores change destiny, we change scores."
For partners, Datai Yi also provides systematic support: the C-end blitz camp trains frontline customer acquisition and closing skills, the gold medal instructor training cultivates product presentation backbone, and advanced courses such as the total agent special training camp and the system CEO class further cover team management; specialized training focuses on product logic, presentation methods, and standardized scripts.